Antibodies Campaign
Thermo Fisher Scientific is redefining antibody performance by developing a new, comprehensive approach to how antibodies are evaluated and tested. By combining antibody specificity testing with extensive application validation data, Thermo Fisher Scientific will give customers confidence that its antibodies can perform at the highest standards.
Concept 1
• Tells the story of how Invitrogen antibodies are grounded in Thermo’s legacy of high quality
• Plays off of antibodies “binding”
• Conveys assuredness
• Bright color palate and first-person perspective create an inspired and meditative setting
• Enhanced y-shapes in the tree trunk suggests an organic presence
Concept 2
• Triplet creates a credo with a strong cadence
• Bright color palate with a first-person perspective creates the feeling that a world of possibilities lays ahead
• Flocks of birds are present in y-clusters, which is a unique formation and supports both the natural and amazing nature of Invitrogen antibodies
SeqStudio Campaign Concepts
SeqStudio is the incredibly easy to use new capillary electrophersis platform from ThermoFisher, the recognized gold standard provider in CE. This is a game changer.
Concept 1
• Highlights the cartridge as a differentiating factor
• Play on words and homophones: clicking as a sound and as understanding/ease of use
• Click vs. clique and an elite group of early adopters
Concept 2
• Apple-like headline and sleek, modern design
• "CE" called out in the headline lends itself to cleverness
• Visuals are bright and busy, putting emphasis on the sleek product design
• Background stripes allude to banding