Running a 3-month FYP TikTok campaign aiming for reach, engagement, and traffic, we worked with Organon's media partner PHM to launch 3 videos via a dark profile for Xaciato. Targeting people 25 to 55 years old, these TikToks capitlize on trends, were built entirely from stock video assets, and leveraged leveraged AI synethetic voice over to reduce creaitve production costs and improve speed to market.
Sounds Like BV
It’s hard to talk about, and hard to say. A musical take on the pronunciation of Xaciato, this video leans into the brand name and product features.
It can take many forms, but would take advantage of the audio-centric app experience with musical production of Xaciato.
BV PSA
While listening to the raw inner monologue of someone with BV, video from the POV of a patient. The stock imagery focuses on the artists as the VO talks about their experiences.