Cadent 3 Syringe Pump Creative Campaign

Develop an integrated campaign, from naming through collateral, for the launch of a new, highly-configurable syringe pump boasting a wide-range of flow capabilities and smart features. Target market: OEMs.

IMI Norgren Manual Syringes

Leveraging IMI's name in the lab, develop an integrated campaign targeting lab technicians asking them to choose IMI manual syringes and experience the benefits of lower prices and easy ordering.