As a global leader in industrial printing and ink technologies, customers look to HP to keep them on the cutting edge of creativity and technology. We helped HP refresh their annual Color Trend eBook with fresh insights, inspiring thought leadership, and a bold, vibrant look. Wrapped up in one versatile, attention-getting digital and print asset, this eBook was designed to drive consideration for HP’s technologies among decision makers at printing presses all over the world. And to build interest among potential customers, we put out an exciting and engaging social post on the HP LinkedIn page.
