Banking can feel impersonal. To make banking feel mroe personal and saving money an optimistic endeavor, Cit branches around the U.S. chose to focus new creative on wellness and what it means to be a Citi customer.

And what better way to do connect with customers than turn the lens on Citi employees.

With candid portraits and quotes from andof Citi employees about their financial lives, we're opening a new kind of conversation about being control of one's financial well-being — today and every day.