We're All Citi

Walk into any Citibank branch and you might notice how the interior signanage looks like it's from 2015. Well, it is.

But a lot has changed since then, including Citi's position in the financial landscape. For 2019, we've refreshed Citi's retail strategy to position it as a modern bank, with a foucus on making people feel optimistic about what’s next. How do we do that? By focusing specifically on financial wellness and what it means to be a Citi customer.

And what better way to do connect with customers than turn the lens on Citi employees.

With candid portraits and quotes from andof Citi employees about their financial lives, we're opening a new kind of conversation about being control of one's financial well-being — today and every day.