In 2023, BIC Kids updated its strategic positioning and packaging to resonate more closely with bringing kids' creativity to life with more "wow." Updated packaging design included fun and inspiring characters, more vibrant colors, a modernized logo and highlighting one clear benefit.

We created digital shelf assets for 21 kids' products in the BIC Incredibles Restage — including crayons, colored pencils, markers, tatoo markers and the like — focusing on Amazon PDPs. We revaluated our strategic approach and explored the limits of Amazon, both as a search engine and a retail platform.

We were seeking to push the boundaries in a way that would engage users through: fresh product storytelling, immersive content, and a microsite-like experience.

reatives developed ATF and Enhcaced visual assets and copy leveraged from Go Make Wow KV and Salsify product features.

We crafted 19 influencer briefs (100+ diverse images and videos, prodivded retouching on those assets, and developed video bumper creative developent and post production.

Working iteratively, we then localized the UK (hero) assets for Brazil, Mexico, Latin America markets, and Australia.